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Whiter PLUS SHINIER Teeth, After 1 week

Colgate Optic White contains Whitening Accelerators* - a whitening system that enhances tooth whitening by removing and preventing surface stains. It has new gentle micro-crystal particles+ that help polish teeth surfaces for a shinier smile.* Refers to Silica & Phosphate salts

** Based on 1 week, 3x a day use of product. For extrinsic stains
+ Refers to Calcium Pyrophosphate