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Each Colgate Total® toothpaste provides 12-hour protection against bacteria build-up.

Reduces Bacteria build-up by up to 90%* for a superior deep clean**

Fights bacteria build-up for up to 12 hours and helps prevent:

  • Plaque
  • Gingivitis
  • Tartar Build-up
  • Cavities
  • Sensitivity
  • Weak Enamel
  • Tooth Stains
  • Bad Breath

With Ultra Micro Charcoal particles
*vs. regular fluoride toothpaste 12 hours after brushing
**vs. regular fluoride toothpaste in 6 month Clinical Study